GROCERY is a fashion and lifestyle clothing brand based in Hong Kong, established in 2018. The brand's mission is to provide accessible and inclusive essentials for the entire community. Its design philosophy emphasises a fashionable yet minimalist oversized silhouette, drawing inspiration from military and vintage clothing, basketball culture, and classic movies. In recent years, GROCERY has actively collaborated with international IP and local brands to produce unique collections, infusing fresh energy into the local market.