sum in Korean means ‘to breathe’; ‘:’ is a symbol of breath and awakening; 37° represents the optimal temperature for the human body and for the natural process of yeast fermentation to occur.
 
su:m37°, the subsidiary of LG Household & Health Care, is devoted to helping customers look healthy and naturally beautiful by basically helping skin breathe and regenerate itself. It is the first naturally-fermented cosmetics range, adopting a formula that pioneers the concept of skin rejuvenation using organic yeast. su:m37°’s products are safe, gentle, and free of any skin-irritating substances such as synthetic preservatives, artificial fragrance, and artificial coloring. The safe and gentle products are highly sought after by Asian women who admire Clean Beauty.

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